Let’s get one thing straight, the importance of feeding wild birds should not be underestimated, it's quite simply massive on many levels. As a business, estimates vary between £200-300 million pounds per annum being generated just in the UK. The fields that grow the seed mixes which fill our feeders are industrial in size and so are the warehouses that store it. As a pastime the number of people who feed wild birds in their gardens or on their balconies varies between 40-50% of all households and this does not even take into account the more informal feeding of our wildfowl in the local park. More importantly this practice has, as yet, an unfulfilled capacity to engage, re-engage and energize our relationship with the natural world. This at a time when there is an increasing recognition in both scientific and social channels of the importance of nature for our physical and mental well being as well as the degradation of the environment and loss of species is becoming a hot topic within mainstream media channels.

But why do we do it?

A few years ago I started to wrestle with this question and to navigate the arduous corridors of academia to give a scientific dimension to any answers. Is it just about a self-centred joy and pleasure we get from this activity or is it about a more altruistic motive, the birds survival.? In going forwards it is always a good idea to check out what has been before and there had been surprisingly little research done on the human part of this common day activity; lots and lots of scientific papers on how feeding may or may not affect birds but little about us.

I'm guessing that we have probably fed birds from when we were cave dwellers, but it is our relationship with bread that gives credence to a long history of feeding wild birds. We've been making bread across societies for over 10,000 years, indicating a change from nomadic to sedentary agricultural lifestyles whilst the breaking of bread cannot be underestimated. It is deeply embedded in our psyches. Across societies and religions it symbolised and symbolises sharing and caring and goes hand in hand with a ritualistic aspect. And where there's grain there's birds. Spread the seed in the chicken coop and the sparrows will congregate.

This religious theme continues through bird feeding history with various hermitic saints practising goodwill to birds and other animals but it's not until the Renaissance and into the 18th century that the factual mentions start to mount up often in the context of a large house with grounds, an upper class household, with crumbs and plenty of largesse.

When we get to the 1890's the practice really accelerates. During this decade Britain is in the throes of chronically hard winters, and in urban centres it was common to see birds in distress and dying through cold and lack of food. In London, Gulls, previously rarely seen inland, were becoming part of the everyday tapestry of the Thames and where two decades previously it was common sport to shoot them, workers were now sharing their lunches with them.

This informal feeding rapidly became more formalised with the introduction of bird feeders and tables. Where once it was winter feeding it's now all year round, where once it was scraps left in the garden, on the windowsill or thrown from a London bridge it is now so sophisticated that seed mixes are being sold on the strength of the types of birds they will attract and by inference the species they may deter,. This plays on the deeply engrained ambivalence we still have for birds. We still eat them, shoot them for sport, but we have favourites and enjoy their antics in our gardens and chase across the country when a rare species flies in.

This history lesson suggests that our motivations are a mix between anthropocentric, e.g. pleasure and ecocentric or aviancentric drivers such as bird survival….but is there more to it than this?

Lets go to the science.

The research itself was based in London and the South east where 30 individuals who fed birds regularly were interviewed in depth about their habits and motivations. These interviews often lasted well over an hour and formed the basis of a disitillation into an online questionnaire in which over 500 people feeding birds took part of which approximately 50% were members of environmental organisations such as the RSPB, BTO and Wildlife Trusts. From this qualitative element nine major themes were elicited which fed into the quantitative part of the research which produced the numbers as expressed graphically within the paper which you can find here:

https://www.ecologyandsociety.org/vol24/iss1/art26/

Pleasure and bird survival were confirmed as the two most important motivators to feed wild birds alongside nurture, being close to nature, children’s education, not wasting food, personal atonement, companionship and making amends. Not all respondents would have all these nine motivations operating but the research showed that such a simple practice has potentially complex themes operating. These drivers have been formed through equally complex cultural roots. With our historical relationships with birds through domestication, pet ownership and garden stewardship, our innate need to be close to nature, themes of austerity reinforced by two world wars and environmental guilt it is now slowly dawning on us how we have negatively impacted on nature. Furthermore for respondents with children there was a strong drive to pass on this interest and a recognition that a trigger to feed is often instilled at a young age.

What was a striking element of the research findings was the real depth of feeling and importance that respondents placed on the practice. 'They are the world to me', 'I don't know what I would do without them', 'I get lost in their world' were just some of the quotes that displayed a profound connection with the birds that visited the respondents gardens.

As with all research more questions than answers have been posed particularly the need to unpick what do we mean by pleasure. From the interviews this pleasure seems to encompass the softer side of the human psyche; spirituality, wonder and awe but also harder edged themes of control, paternalism and domination. The research also suggests the untapped potential for engagement and barriers to engagement as the majority of respondents declared themselves as white and over 35 years old. It should be classless, ageless, raceless and creedless.

In an increasingly urbanised society where urban green spaces are becoming more important yet more threatened there is an increasing concern that millennials will suffer from an extinction of environmental experience. Bird feeding offers a direct interaction with wild animals at home and in communal spaces with little financial investment and very little effort. The trick will be to communicate the over-riding pleasure that can be experienced through feeding birds and the potential care for our environment that this can generate for all of our health and well-being; that's massive.

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